B2B Demand Generation Marketing Manager
Wolt
Location: Berlin, Germany; Helsinki, Finland, Germany
B2B Demand Generation Marketing Manager at Wolt in Berlin, Germany; Helsinki, Finland. **What you'll do** - Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, and programmatic channels. - Build full-funnel campaigns spanning ad creatives, landing pages, lead qualification, and activated accounts. - Develop and test new initiatives, messaging, and channels, turning successful pilots into scalable playbooks. - Drive automation and AI-assisted workflows to improve efficiency and support new product launches. **What they're looking for** - B2B background in a tech company, with familiarity in the Food or Retail industries. - 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels and countries. - Demonstrated ability to effectively manage efficiency, test new channels, and build lasting systems. **Details** - Location: Berlin, Germany; Helsinki, Finland - Type: N/A
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